MARCEL·LA ANDREU GASA

Marcel·la Andreu

Director, strategist and creative

Degree in Philosophy and Letters (UAB), DEA in Computational Linguistics (UAB), Master in Computer Processing of Language (UAB), specialized in Engineering of Training and Methodologies of Training in Business (UPC), and postgraduate in Management of Communication, specialty Branding and Integrated Communication in the Marketing Mix (UOC). Collegiate journalist Member of the SEL, collaborating society of the CSIC. Attached to the Chair of Education and Intangible Heritage of the Pyrenees at the UdL.

She is the creator and director of Sui Generis Comunicación Creativa of services, training and consulting and communication advice. She is a professor of Communication and Audiovisual Journalism at the University of Lleida. He has taught on Multilingualism, Cyberspace and ICT at the Open University of Catalonia, and on Creativity at the UOC Business School. He is part of the InProgress collective of communication, production and management of transmedia services and products. He has more than 20 years of teaching experience and management of continuous and occupational training plans in companies, entities and local, regional and state administrations. She has been Director of Communication and Institutional Relations of the GLOBALleida consortium, Head of the Press Office of the University of Lleida and Press Manager of the International Rational Association. He has worked professionally for the UdL, UOC, UAB, Telefónica I + D, Diario de Lleida, Nuevo Diario, Tempus Fugit, the Avance, Shinseki Limited, Diputació de Barcelona, ​​Diputació de Lleida, Lleida City Council, Chamber of Commerce of Tàrrega, Catalan Institute of the Mediterranean, Department of Social Welfare, General Directorate of Linguistic Policy and School of Public Administration of Catalonia, among others.

Currently, he develops projects for the University of Lleida and the Chamber of Commerce of Lleida; collaborates with entities dedicated to entrepreneurship such as Ship2B, and contributes to the communication strategy of territorial initiatives such as the Isil Bear House and the European scope as the PirosLife project.

His work of communication of the candidacy of the Fire Festivals of the Summer Solstice in the Pyrenees as Intangible Cultural Heritage of Humanity of UNESCO has been recognized with the Special Alimara Award 2016.